What is American Style?
Thom Brown, John Varvatos, Michael Bastian. This is from last year, but it’s really good. Watch it if you want to, if you don’t, don’t worry about it.
Ikea NYC Pop up Apartment
With a new Ikea branch set to launch in Brooklyn, NYC, Ikea has taken advantage to do some great advertising. They constructed a pop-up apartment that looks like a big box from the outside, but it contains a 20” by 20” studio apartment, complete with all the trimmings. The label reads “unpack June 18″ so I would assume that is when the store will open up for business. Ikea is not new to good advertising methods, but I do really like this approach to get a buzz for the Brooklyn location. Read more
Marketing Tips via Jeff Staple
Caught this on Jeff’s blog today - He was just commenting on the 6 Nike swooshes on the cover of the NY Times. As he said, the sponsor money they spend on their athletes might seem big, but when it comes to this subtle outlet of advertising, the effect can’t be questioned. Especially in times of high skepticism from the general public, advertising avenues like this can be far more affective.
