Ikea NYC Pop up Apartment

With a new Ikea branch set to launch in Brooklyn, NYC, Ikea has taken advantage to do some great advertising. They constructed a pop-up apartment that looks like a big box from the outside, but it contains a 20” by 20” studio apartment, complete with all the trimmings. The label reads “unpack June 18″ so I would assume that is when the store will open up for business. Ikea is not new to good advertising methods, but I do really like this approach to get a buzz for the Brooklyn location.

Via PSFK

One Response to “Ikea NYC Pop up Apartment”

1. Ann on June 21st, 2008

   Ahah, love the originality.

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