North Face Purple Label
I guess using a purple label seems to be the global sign for next level/higher tier. Stussy Deluxe uses the visual of the purple label, Ralph Lauren uses the purple label and now we see the North Face Purple Label Line. I don’t know much about the line other than it looks nice and casual, fitting in well with the other Japanese technical fashion pieces that sit beside it in Reinforce, JP. North Face has been a staple world wide for years, and with people retreating back to the classic and more timeless lines, North Face seems to be getting even more love on the streets lately.
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