Visvim x Honeyee

Well this combination of Japanese leaders makes sense, both have been ahead of the game in quality and direction and with an obvious long term relationship - stamping the Honeyee logo onto the Visvim Folly seemed like the next step. I’m not too sure what the deal is with the website collaborations, especially in a case like this where the companies do have relationships, does it create more value? Does it make the shoe more desirable? I’m not too sure why it is necessary to add one more logo to the mix. Likely, there is more going on then I probably know, but I would like to hear some answers on the matter. What is the real benefit of unnecessary collabs?

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